#NewAge Campaign: Rebranding Old Age

What do you think of when I say ‘old age’?

A doddering figure with a stick, papery thin skin falling in folds, a frail voice speaking words of old-school bigotry and pro-Brexit rhetoric?

Would you recognise yourself in that description?

Along with a group of writers participating in the DMA’s Future Writers Labs, I have launched the #NewAge Campaign, a movement to change the conversation around growing older and rebrand old age as something desirable, useful and valuable.

Each of us have interviewed someone over the age of 65 about their lives, experiences and perspectives, and have used the results to create a piece of work that exemplifies #NewAge and inspires debate.

I have produced a poster/infographic using verbatim notes from my interview, that I hope encapsulates the contradictions inherent to the human state, no matter what age we are.

Please follow us on Facebook and join us in changing the conversation around growing older. We’d love to hear your thoughts, experiences and feedback.


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